HALLO HYBRID 2026

The first agenda item sets the stage. "The Concept" explains why cloud-native architectures are becoming increasingly important in the media industry, which requirements matter today, and what roles the key stakeholders play. LOGIC and the participating partners AWS, Grass Valley, Sony, Vizrt, Telestream, and Octopus will outline their approach and place their solutions within a shared reference architecture.

"The Solution" shows how the concept is implemented in practice. In the first part, LOGIC and the partners AWS, Grass Valley, and Sony walk through their contributions to the overall architecture and share insights from real use cases. The focus is on integration, day-to-day operations, and lessons learned from ongoing projects on AWS.

After the break, we continue with Part 2 of "The Solution". Vizrt, Telestream, and Octopus will present their contributions to the overall architecture and share practical insights from real-world work, again with a focus on integration, day-to-day operations, and concrete lessons learned.

With "The Outlook", we take a look ahead. LOGIC and the partners AWS, Grass Valley, Sony, Vizrt, Telestream, and Octopus will discuss what’s possible today, what’s coming next, and what this means for cloud-based media infrastructure.

n the panel discussion, the participating partners will share their perspectives on the evolution of cloud-based and hybrid workflows in the media industry. The conversation will focus on lessons learned from real-world projects, different approaches, insights from other markets and their requirements, and topics such as hyperscalers, sovereignty, and MXL. Together, we’ll discuss what has proven effective in practice, what customers expect today, and which solutions are being implemented right now.

n this masterclass, we invite you to take a deeper dive into the infrastructure presented at the event. Together, we’ll build selected parts of the environment on Amazon Web Services and take a close look at how the individual components work together.
The focus is on the partner solutions running on AWS. We’ll explore one or two topics in more depth and bring them online together, creating a practical understanding that helps you connect the technical dots and later replicate setups in your own AWS account.
Technical experience is welcome, but not required. Capacity is limited to allow time for questions, discussion, and hands-on work. If you’d like to join the masterclass, you can indicate your interest when registering for HALLO HYBRID. If space is available, we’ll reach out to you.